ASICS Link Up With Expert Horror For ‘90s-Inspired T-Shirt Capsule

Bringing ‘90s nostalgia up-to-date through a new contemporary lens.

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ASICS has linked up with London-based graphic art and culture collection Expert Horror for a series of graphic T-shirts, paying homage to ‘90s sportswear and updating it through a new contemporary lens.

Expert Horror — a collective known for its eclectic takes on culture, art, music, photography, politics, fashion and technology — often makes each project different to the last in both theme and style. With this collection, both brands were keen to include the design aesthetic and heritage of ASICS, with the graphic design of Expert Horror. Approaching the project with the goal of looking at ‘90s nostalgia through a new contemporary lens, each T-shirt features an illustration of the ASICS GEL-KINSEI, a sneaker which holds technology that inspired the design of the product.

The campaign itself alludes to a sport’s warm-up session. Shot in a London gymnasium, the shoot has a notion to movement and fitness and is a nod to the ASICS GEL-KINSEI, a trainer with an original purpose of a performance running shoe.

The limited edition capsule collection launches on July 4 and will be available via Expert Horror and the Machine-A web store.

In related news, ASICS has also dropped a range of unisex GEL-BONDAL sandals in four colorways.

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