Todd Snyder and Timex have just released another exclusive watch, this time celebrating Gilbert Baker’s Rainbow Flag and Pride Month. The watch features three primary colors — red, blue and yellow — on three rotating discs. As the time changes, the discs stack on top of each other in different ways reflecting a rainbow of colors back.
The watch comes with a black braided fabric strap and a colored box. New York-based designer Todd Snyder comments: “I had been doing research in the Timex archive and when I saw this watch from the Seventies with the multi-colored disks, I wanted to refresh it and make it a celebration of Pride. Pride is obviously about love and inclusiveness, and the different colors of the watch embody that.”
Sales from this watch will contribute to the $10,000 USD that Timex is donating to the Sylvia Rivera Law Project and Rainbow Railroad Foundation. The watch is powered by a hand-wound movement and sits at 34mm on the wrist. Those interested can head over to Todd Snyder now to purchase the “Art of Pride” watch for $199 USD.
In other watch news, G-SHOCK and One Piece prep Luffy-inspired GA-110 watch.