Joshua Vides, Jide Osifeso and Reigning Champ's "Direct Action" Collection Supports Social Justice
100% of sales — not just the profits — will be donated to the Equal Justice Initiative.
Artist Joshua Vides and designer Jide Osifeso have teamed up with Reigning Champ for a “Direct Action” collection that supports social justice. Consisting of black and gray hoodies plus a black tee, 100% of sales — the total price of goods, not just the profits — will be donated to the Equal Justice Initiative.
Hoodies feature Osifeso’s “Protect And Support Black Life” graphic on the chest. The back offers a Black Lives Matter “BLM” spellout from Vides and a medieval-style cross with BLM branding surrounded by angels from Osifeso. Between these two embellishments sits a long list of names, a somber show of respect to Black men and women who were murdered by police officers.
A lone black tee is even more awash in graphics, moving the list from the hoodie to the chest. There, it sits under a “Direct Action” spell-out from Vides and another cross graphic from Osifeso, which is overlaid by the designer’s “Protect And Support Black Life!” done up in Vides’s font. This co-created graphic is blown up to greater proportions on the back, and placed above a second iteration of the list plus one final BLM hit.
The “Direct Action” collection is available for pre-order on the Reigning Champ webstore, and will ship between July 6-July 10. Hoodies are priced at $165 USD, and tees retail for $75 USD. If you’d prefer to donate to the Equal Justice Initiative directly, you can do so here.
For more socially conscious clothing, check out COMME des GARÇONS CDG‘s capsule of coach’s jackets, tees and totes — proceeds of which will go to support a Minneapolis nonprofit organization.
