COMME des GARÇONS‘ affordable CDG sub-label often issues approachable goods emblazoned with its own branding but the brand’s new selection takes things a step further. dropping slogan-laden goods in support of a good cause. Nine new styles have launched online, with all profits benefiting Minneapolis’ Northside Achievement Zone.
Originally designed as a cheery welcome message for customers returning after the coronavirus self-isolation period lightened, COMME des GARÇONS has repurposed the garments for a more timely cause. Encompassing a host of familiar Japanese-made silhouettes and monochrome shades, the nine items utilize three types of goods to deliver the optimistic printed messages. A black coaches jacket, white tee and black tote all feature a variation of three slogans: “thinking and doing will result in the FUTURE,” “On To The Future, With Good Energy,” and “Believe in a better tomorrow.”
“This is just the first of many actions we are planning for Black Lives Matter,” a Dover Street Market‘s site explains. “epitomising our continued commitment to furthering diversity and equality of opportunity within CDG and DSM, and to listen and learn and do better, in the struggle to obliterate the evil of racism, prejudice and discrimination from the world.”
Shop COMME des GARÇONS CDG’s charitable items on Dover Street Market’s web store.