BEAMS Launches "Best 100" Project Spotlighting Essential Items

Covering holiday clothing, business items and homewares.

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Fashion
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Japanese stalwart BEAMS has launched its “Best 100” project, showcasing 100 essential items covering clothing, homewares, gifts and more. All of the items spotlighted in the selection are described as “inconspicuous because they are not flashy.”

The clothing section is split into varies categories, including “Holiday Casual,” “Business” and “With Girlfriend,” all of which feature a mixture of BEAMS collaborations and main line items. Elsewhere, the “At Home” section features a range of classic homeware items such as ARTEK stools and Seiko clocks, while the “For Gift” categories covers everything from footwear and card holders to watches and towels.

Head over to the BEAMS website to look at the full “Best 100” project so far. Other categories including “Outdoor and Sports,” “Travel” and “Formal” are set to be revealed in the near future.

In related news, BEAMS recently revealed its stopwatch collaboration with G-SHOCK.

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