Starbucks to Introduce Impossible Breakfast Sandwich

A push for a more sustainable plant-based menu.

By
Food & Beverage
7,998 Hypes 2 Comments

Starbucks is partnering up with Impossible Foods for a plant-based breakfast sandwich. The new product will be part of the coffee giant’s summer menu, a push for more sustainable alternatives that are meant to be “resource positive.”

The sandwich will include an Impossible sausage, aged cheddar cheese and a cage-free fried egg, all served between delicate ciabatta bread. It’s a refreshingly simple offering that’s set to join a bevy of other already-existing plant-based items on the menu: “Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” noted Michael Kobori, Starbuck’s Chief Sustainability Officer. The sandwich is another step forward for Starbucks in its sustainability goals for reducing waste, carbon emissions and water consumption.

Starbucks’ Impossible Breakfast Sandwich is now available at select locations across the U.S.

In case you missed it, Starbucks is now allowing baristas to wear Black Lives Matter apparel.

Read Full Article

What to Read Next

Converse Sets Loose CPX70 With Wild Zebra Stripes
Footwear

Converse Sets Loose CPX70 With Wild Zebra Stripes

A contemporary twist on the classic Chuck ‘70.

Japan Develops Fastest Supercomputer on Earth
Tech

Japan Develops Fastest Supercomputer on Earth

Performing at over double the speed as the previous titleholder.

Kellogg's Mashups Cereal Mixes Frosted Flakes With Froot Loops
Food & Beverage

Kellogg's Mashups Cereal Mixes Frosted Flakes With Froot Loops

A new iconic combination.


ORBITGear's W110-J React "Uranus" Jacket Features a Heat-Reactive Textile
Fashion

ORBITGear's W110-J React "Uranus" Jacket Features a Heat-Reactive Textile

Changing from dark gray to green depending on the temperature.

Menya Musashi and Pizza Hut Come Together for a Ramen Pizza
Food & Beverage

Menya Musashi and Pizza Hut Come Together for a Ramen Pizza

An unexpected team-up from the ramen and pizza chains.

Governors Ball "From The Vault" Series to Release Performances of Travis Scott and Post Malone
Music

Governors Ball "From The Vault" Series to Release Performances of Travis Scott and Post Malone

In support of the Equal Justice Initiative, Food Bank of New York City and Crew Nation.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.