Thom Browne Launches Second JOYCE Hong Kong Store With Exclusive Capsule

Thom Browne is set to open his second store in Hong Kong in partnership with JOYCE, bringing the forthcoming boutique to the Harbour City shopping destination in Tsim Sha Tsui. To celebrate the launch, the designer has also unveiled an exclusive capsule of his signature preppy pieces that are threaded with Americana cues throughout.

The collection encompasses ready-to-wear styles and various accessories, which are steeped in the U.S.’ patriotic shades of red, white and blue. Tweed suits bring in a formal fabrication akin to the label’s typical tailored styles, while striped cardigans and button-ups offer more lightweight options. As a nod to the ongoing athleisure aesthetic, items like yoga mats, water bottles and sweatbands have been filtered in to round out the looks.

1 of 10

Thom Browne

2 of 10

Thom Browne

3 of 10

Thom Browne

4 of 10

Thom Browne

5 of 10

Thom Browne

6 of 10

Thom Browne

7 of 10

Thom Browne

8 of 10

Thom Browne

9 of 10

Thom Browne

10 of 10

Thom Browne

Thom Browne’s Harbour City boutique, which is designed by ASA Studio Albanese, will seek to emulate the brand’s “signature mid-century office style” through details such as marble walls, chromatic terrazzo floors and antique walnut furniture from the ’50s and ’60s. It will also feature a heat press printer for a limited time, allowing for instant customization of pieces on-site.

Stay tuned for the store to officially open on May 24, where the exclusive capsule will be available alongside Thom Browne’s current men’s and women’s collections.

For more fashion from the brand, check out its Spring/Summer 2020 seersucker capsule featuring 18th-century silhouettes.