Thom Browne is set to open his second store in Hong Kong in partnership with JOYCE, bringing the forthcoming boutique to the Harbour City shopping destination in Tsim Sha Tsui. To celebrate the launch, the designer has also unveiled an exclusive capsule of his signature preppy pieces that are threaded with Americana cues throughout.
The collection encompasses ready-to-wear styles and various accessories, which are steeped in the U.S.’ patriotic shades of red, white and blue. Tweed suits bring in a formal fabrication akin to the label’s typical tailored styles, while striped cardigans and button-ups offer more lightweight options. As a nod to the ongoing athleisure aesthetic, items like yoga mats, water bottles and sweatbands have been filtered in to round out the looks.
Thom Browne’s Harbour City boutique, which is designed by ASA Studio Albanese, will seek to emulate the brand’s “signature mid-century office style” through details such as marble walls, chromatic terrazzo floors and antique walnut furniture from the ’50s and ’60s. It will also feature a heat press printer for a limited time, allowing for instant customization of pieces on-site.
Stay tuned for the store to officially open on May 24, where the exclusive capsule will be available alongside Thom Browne’s current men’s and women’s collections.
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Signature stripes, checks, and colourways. Thom Browne debuts a global exclusive capsule at his new Harbour City store, opening on 24th May. The designer highlights some of his favourite pieces from previous collections, including a preppy Dolphin jacket and midi skirt – a playful take on uniform and a nod to our city shores. 5 days till the opening. #ThomBrowne #JOYCEHK