Reebok Launches Program to Donate New Sneakers to Essential Workers

Sharing the #ReebokLove.

By
Footwear
6,452 Hypes 3 Comments

Reebok has launched a new initiative to show gratitude for the many essential workers on the frontline of the coronavirus pandemic. Through the company’s new #ReebokLove program, individuals can nominate someone that they want to thank for their service throughout this unprecedented time with a fresh pair of new sneakers.

“Whether it’s a healthcare professional, a local grocery store clerk, police officer, postal worker, delivery person or other essential worker, anyone can nominate someone they know starting May 1,” Reebok stated of the project. The brand will select several of the nominees to receive a free pair of Reeboks, which will be picked out based on the label’s discretion.

In addition to offering shoes to frontline workers, the company is also donating $10,000 USD to support The Movemeant Foundation’s Covid-19 Relief Fund, which benefits fitness teachers and instructors. The brand has also announced that it will donate $2 USD for every item purchased over $20, of which the proceeds will benefit the COVID-19 Solidarity Response Fund created by the World Health Organization.

For anyone who would like to nominate a worker, they can visit the company’s #ReebokLove website now for more information and to fill out the official form for entry.

Elsewhere in footwear, Reebok recently announced that it has partnered with thredUP to offer customers loyalty points in exchange for old clothes.

Read Full Article

What to Read Next

White Cube Explores Contrasting Works on Paper in Online Viewing Room
Arts

White Cube Explores Contrasting Works on Paper in Online Viewing Room

For Frieze’s first virtual fair.

Download These HYPEBEAST-Approved Backgrounds for Your Next Video Call
Tech 

Download These HYPEBEAST-Approved Backgrounds for Your Next Video Call

And submit your #HYPEBEASTHOME for a chance to be featured.

On Strides Further Into Lifestyle Market With New Cloudnova
Fashion

On Strides Further Into Lifestyle Market With New Cloudnova

Dropping in “White/Umber” and “Black/Eclipse.”


Nike Revives ACG-Equipped 1992 Air Deschutz Sandal in Retro Colorways
Footwear

Nike Revives ACG-Equipped 1992 Air Deschutz Sandal in Retro Colorways

For when you need house shoes that can tackle all terrains.

Stay Home Snaps: Garbstore
Fashion 

Stay Home Snaps: Garbstore

From stamp collecting to producing zines, the team are finding new outlets for their creativity.

maharishi Launches T-Shirt Capsule to Mark New Everything Is Recorded Album
Fashion

maharishi Launches T-Shirt Capsule to Mark New Everything Is Recorded Album

Featuring distorted versions of Toby Ziegler’s artwork.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.