Jaden Debuts "Ninety" Music Video From 2017 Album 'SYRE'

Featuring his signature Californian sunset gradient.

Music
273 8 Comments
Save

Nearly three years after the release of 2017’s SYRE, Jaden has returned with a sprawling eight-minute visual for his hit “Ninety,” titled here as NINETY: A Poem By SYRE.

“This is a twisted love story,” the opening credits state. The cinematography maintains Jaden’s signature sunset gradient of pinkish blue throughout while he gets teary eyed at the midway point after a relationship didn’t turn out the way he had planned. “Come here, mama, I know you want me/ Food from the soul, I know you’re hungry/ Gave you my two cents, ain’t got money, but/ I’ll take you somewhere fun and tell you something funny, hey/ It’s something funny, baby,” he sings in the opening lines, only to want to remain friends later on in the narrative.

This is Jaden’s latest offering after he premiered his “Mission” music video alongside Trinidad James back in April. Before that, the artist continued his visual rollout with his “Again” music video from last year’s ERYS full-length. He rounded out 2019 with a co-headlining tour alongside sister Willow Smith spanning over 20 different North American stops. He announced the music video via his Instagram with an homage to the New Balance 990 V4.

Watch Jaden’s latest “Ninety” music video above. In more music news, Tory Lanez shared his new visual for “Temperature Rising”.

Read Full Article

What to Read Next

Jaden Smith Debuts His First Full Christian Louboutin Men's Collection
Fashion

Jaden Smith Debuts His First Full Christian Louboutin Men's Collection

The Maison heads to a historic French château to showcase generational identity and modern luxury for the campaign.

Bianca Censori Directs Official Music Video for Ye and Don Toliver's "OK"
Music

Bianca Censori Directs Official Music Video for Ye and Don Toliver's "OK"

The visual feature marks Censori’s fourth directorial project for the ‘BULLY – DELUXE’ album.

Nike Goes All-in on World Cup X2 Collabs & Jaden Smith Debuts Christian Louboutin FW26 in This Week's Top Fashion News
Fashion

Nike Goes All-in on World Cup X2 Collabs & Jaden Smith Debuts Christian Louboutin FW26 in This Week's Top Fashion News

Stay up to date on the latest industry trends.


Jack Harlow Drops the Official Music Video for "Prague"
Music

Jack Harlow Drops the Official Music Video for "Prague"

The rap superstar continues the massive rollout for his latest album, ‘Monica,’ with a sleek, cinematic visual for the fan-favorite track.

Nike Daybreak SP Cools Down in "Teal Tint"
Footwear

Nike Daybreak SP Cools Down in "Teal Tint"

A compellingly chilly colorway — and new materials — for the old-school runner.

Kendall Jenner Settles Fyre Festival Lawsuit for $90,000 USD
Entertainment

Kendall Jenner Settles Fyre Festival Lawsuit for $90,000 USD

Reportedly a fraction of what she was paid for her Instagram posts.

Oakley Delivers Frames for Sport and Everyday Protection in New Clear Collection
Fashion

Oakley Delivers Frames for Sport and Everyday Protection in New Clear Collection

Offering photochromic, extended coverage and anti-fogging options.

Nike Air Zoom Type Brings Race-Ready Tech to the Streets
Footwear

Nike Air Zoom Type Brings Race-Ready Tech to the Streets

A casual, daily wear-ready version of the record-setting Air Zoom Alphafly NEXT%.

Disclosure Announce New Album 'ENERGY' and Share Music Video
Music

Disclosure Announce New Album 'ENERGY' and Share Music Video

The Lawrence brothers will release their new project this August.

Marc Quinn's 'Viral Paintings' Feature Screenshots of News Stories on COVID-19
Art

Marc Quinn's 'Viral Paintings' Feature Screenshots of News Stories on COVID-19

“Being an artist, the only way I can cope with reality is to turn it into art.”


The Hundreds Honors Stanley Kubrick With Three Film-Inspired Collections
Fashion

The Hundreds Honors Stanley Kubrick With Three Film-Inspired Collections

Paying homage to ‘The Shining,’ ‘Full Metal Jacket,’ and more.

OLD PARK Transforms Vintage Backpacks Into Handmade Bomber Jacket
Fashion

OLD PARK Transforms Vintage Backpacks Into Handmade Bomber Jacket

The Japanese label delivers more statement outerwear and transforming shirts.

The Berrics' 'The Grand Tour' Series Heads to Steve Caballero's House
Sports

The Berrics' 'The Grand Tour' Series Heads to Steve Caballero's House

With the legendary skateboarder showing off a jaw-dropping collection of rare memorabilia.

HYPEBAE to Host 'Animal Crossing: New Horizons' Fashion Show
Gaming

HYPEBAE to Host 'Animal Crossing: New Horizons' Fashion Show

A virtual event featuring custom designer fits.

How To Tie-Dye Your Socks With Sammy Jo Alonso
Footwear

How To Tie-Dye Your Socks With Sammy Jo Alonso

The co-founder of Fruition Las Vegas walks us through the fun process of breathing new life into your white socks.

Grounds Jewelry Releases in Vivid "Spray Red"
Footwear

Grounds Jewelry Releases in Vivid "Spray Red"

The sneaker line formerly known as GIDDY has presented another version of its “wearable jewelry” silhouette.

More ▾