Jaden Drops Pink-Tinted Visual for "Again"

The debut single off his sophomore effort, ‘ERYS.’

By
Music
5,174 Hypes 6 Comments

Jaden Smith has shared a music video for the ERYS lead single, “Again.” The four-minute visual features a pink-tinged motif and begins with the MSFTS founder in an outdoor setting, spray-painting a pink car and energetically performing on top of the hood. The clip’s pacing slows down as the second, much calmer half of the track kicks in, and introduces Jaden in a new warehouse setting complete with equally pink lighting to match the atmosphere.

Jaden labelled ERYS as a “strict, hard rap album.” “I like to do it all. I like to experiment and stuff but at the end of the day, the people have spoken on what they like from me so I try to come really, really hard,” he said in a previous interview with Zane Lowe in September 2018. “I’m just tryna lead up until ERYS. You know, so that people can kind of start to slowly make that transition with me into the more rap world … ERYS is going to be just extremely hard. Just every song, back to back, high tempo, a lot of bass like just crazy.”

Watch Jaden’s “Again” music video above.

Elsewhere in music, Kanye West has tapped Dr. Dre for Jesus Is King 2.

Read Full Article
Image Credit
Jaden/Burak Cingi/Redferns/Getty Images

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1341 Users Online

What to Read Next

Hyperdub & Adult Swim Announce Joint Compilation Album 'HyperSwim'
Music

Hyperdub & Adult Swim Announce Joint Compilation Album 'HyperSwim'

Featuring new music from Burial, DJ Spinn, Kode 9, Ikonika, Dean Blunt, and more.

Kanye West Puts Wrong Emperor on 'Nebuchadnezzar' Opera Invite (UPDATE)
Music

Kanye West Puts Wrong Emperor on 'Nebuchadnezzar' Opera Invite (UPDATE)

Darius the Great.

ANREALAGE & Doublet to Release Reversible "BIG TAG" Scarf
Fashion

ANREALAGE & Doublet to Release Reversible "BIG TAG" Scarf

Celebrating HERBIS PLAZA ENT’s 15th anniversary.


PLEASURES and Converse Team up for Punk Rock-Inspired Pro Leather
Footwear

PLEASURES and Converse Team up for Punk Rock-Inspired Pro Leather

With a unique multi-layered upper and bold printed graphics.

Kanye West & Dr. Dre Reveal 'Jesus Is King Part II' Is "Coming Soon"
Music

Kanye West & Dr. Dre Reveal 'Jesus Is King Part II' Is "Coming Soon"

Taking to Twitter to share a picture of the two in Dre’s studio.

Under Armour Curry 7 Goes Sour Then Sweet With Sour Patch Kids Collab
Footwear

Under Armour Curry 7 Goes Sour Then Sweet With Sour Patch Kids Collab

Two colorful nods to Chef Curry’s favorite candy.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.