Apple Unveils New Pride Edition Sport Bands to Celebrate Pride Month

Including a Nike-branded edition.

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Apple is releasing two new Pride Edition Sport Bands to celebrate Pride month. This year’s band offering is joined for the first time by a new Apple Watch Nike Pride Edition Sport Band. As Pride goes virtual this year due to COVID-19 lockdowns and social distancing measures, Apple and Nike are helping users celebrate Pride in their own lives by supporting worldwide LGBTQ organizations doing vital advocacy and community-building, like GLSEN, PFLAG and The Trevor Project.

The Pride Edition Sport Band is comprised of individual strips of colored fluoroelastomer, creating a wavy rainbow design due to the way it’s cut and molded together. Nike’s design features multicolored perforations throughout a white band. Both sport bands will pair with matching Pride Watch faces that are coming soon as a part of watchOS’s 6.2.5 update, such as a soft-hued rainbow display and a black background with rainbow-colored dots.

“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud,” said Elle Smith, named Student Advocate of the Year by GLSEN. “I think everyone who’s involved with LGBTQ organizations has done a great job shifting our programs and outreach to a virtual format. We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-COVID.”

Available from $40 to $49 USD, the Pride Edition watch bands are available to purchase now on Apple’s website.

In case you missed it, Apple released a series of fresh, spring-ready watch bands, like “Cactus,” “Grapefruit” and “Surf Blue.”

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