Apple Announces September 9 Event to Reportedly Reveal the iPhone 18 Pro and Its First-Ever Foldable iPhone
The event marks new CEO John Ternus’s first public appearance leading Apple after his September 1 transition.
Summary
Apple has officially scheduled its "Surprise and shine" special event for September 9 marking the highly anticipated debut of its latest hardware
Key announcements are set to include the iPhone 18 Pro series alongside the brand's first foldable smartphone widely rumored to be named the iPhone Ultra
The keynote will also serve as the first major presentation led by John Ternus following his transition to CEO earlier in the month
Apple has officially scheduled its next major product event themed “Surprise and shine” for September 9 at 10 a.m. PT. The keynote presentation will be broadcast across the brand’s website and YouTube channel featuring prerecorded segments alongside an in-person press gathering at Apple Park in Cupertino. The tech giant is expected to use the platform to unveil its next-generation iPhone 18 Pro and iPhone 18 Pro Max along with a groundbreaking entry into the foldable smartphone market tentatively called the iPhone Ultra.
The upcoming premium models are rumored to introduce significant hardware upgrades while retaining the same general display sizes as their predecessors. Tech enthusiasts anticipate a variable-aperture main camera, a more compact Dynamic Island and the new C2 cellular modem. The brand might offer these devices in four distinct colorways: dark cherry, black, silver and light blue. Standard base models are notably absent from the fall lineup as the company is reportedly holding those for a separate spring 2027 launch.
The biggest announcement of the day is expected to be the foldable iPhone Ultra. The premium device will likely feature a book-style folding mechanism boasting an outer display measuring between 5.3 and 5.5 inches and an expansive 7.6- to 7.8-inch inner screen. Constructed with a titanium frame and an ultra-thin profile, the smartphone aims for a virtually crease-free viewing experience. Reports suggest it will swap Face ID for Touch ID integrated into the power button carrying a steep starting price tag estimated around $1,999 USD.
This September showcase also marks a historic leadership shift for the corporation. The presentation serves as the public debut for John Ternus as the new CEO following his official transition into the role on September 1 while outgoing chief executive Tim Cook moves into an executive chairman position. Beyond smartphones, the tech community anticipates the unveiling of the Apple Watch Series 12 and Apple Watch Ultra 4 focusing on advanced processors and health tracking upgrades alongside the introduction of AirPods 5.
