WIND AND SEA Enlists DEVILOCK for Co-Branded Graphic Capsule
The emerging street brand honors DEVILOCK’s Ura-Harajuku heritage.
Emerging Japanese label WIND AND SEA has demonstrated an enthusiastic approach to collaboration, continuing its frequent partnerships with historic Japanese label DEVILOCK. The duo have united for a variety of hoodies, pullovers and tees, all emblazoned with bold branding, photographs and stylized graphics.
Founded in 1996 by Noriaki Endō, DEVILOCK was rooted in the same Ura-Harajuku scene that birthed NEIGHBORHOOD, BAPE and UNDERCOVER. A deep love of rock music inspired Endō to launch “DEVILOCK NIGHT” in 2009, a rock music festival that ran for two years until DEVILOCK called it quits in 2011. It was reborn in 2018, however, infrequently joining forces with like-minded young labels.
This collaborative range sees WIND AND SEA’s distinctive branding emblazoned across various black, white and navy layering pieces, accented by full-color photographic prints, cobras, skulls and DEVILOCK co-branding. A faux tour graphic reinforces DEVILOCK’s musical inclinations, with “ANTI-POWER” and “LOVE” verbiage accompanying the other imagery.
Expect the new graphic goods to arrive May 2 via WIND AND SEA’s site and DEVILOCK’s web store, with a staggered rollout planned for the rest of Asia.
WIND AND SEA recently issued various high-profile joint efforts with the likes of HYSTERIC GLAMOUR and NEIGHBORHOOD
