With runways overtaken by record-breaking heat, trends like aquatic blues, sun-kissed oranges, boxer shorts, and sheer shirting appear to be fashion’s answer to rising temperatures.
Its little white tag and considered colour palette disrupted an entire category. Ahead of its 10-year anniversary, co-founder Kristoffer Juhl reflects on the brand’s rise to success.
The weekend showed why the brand’s blend of sport, leisure and Americana feels uniquely suited to one of golf’s most iconic destinations.
The collection contrasts soft women’s construction with sharp Italian menswear tailoring alongside aged patinas and new accessories.
Designer
Jade Chung/HypebeastImage Credit
Pixabay