adidas Running Creative Director Sam Handy Shares Wisdom in Latest Creator U Class

Discussing the future of football boots, his inspirations, and how to design.

By
Footwear
2,921 Hypes 0 Comments

adidas continues its Creator U masterclass series with a new episode by the running division’s creative director, Sam Handy.

In the video, Handy explains the brands’ best football and running products, as well as the future of sustainability. The session includes insider tips on five main sections, ranging from “putting innovation at the core of what you do” and​ “the role of sketching” to how he and his team create iconic designs, how to get started in the design industry, and the future of running innovation.

Handy explores and explains a number of pairs he has either worked on or has been associated with, ranging from the Paul Pogba-edition of the laceless Ace football boot to the more recent 4D Run 1.0. He continues to discuss how the collaboration with Parley also inspires him in what he does at adidas Running.

For those interested in finding out more, including how to get into shoe design and where football boots may be in 10 year’s time, watch the adidas Creator U Class by Sam Handy above.

In case you missed it, check out the inaugural episode featuring adidas YEEZY GM and former vice president of global entertainment and influencer marketing for adidas, Jon Wexler.

Read Full Article
Image Credit
Adidas

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

NOVITEC Crafts Extra-Sporty Lamborghini Huracán EVO
Automotive

NOVITEC Crafts Extra-Sporty Lamborghini Huracán EVO

Upgrading the supercar to a high-spec speed demon.

Three 6 Mafia and Bone Thugs-N-Harmony Announce Instagram Live Battle
Music

Three 6 Mafia and Bone Thugs-N-Harmony Announce Instagram Live Battle

Going head-to-head on hit tracks.

The Best New Movie Releases You Can Watch Online
Entertainment

The Best New Movie Releases You Can Watch Online

Take the theater experience to your home with these titles available on demand.


Nike AF1-Type Releases in Earthy Multi-Material Makeup
Footwear

Nike AF1-Type Releases in Earthy Multi-Material Makeup

A stately palette for the deconstructed N.354 silhouette.

Art for Your Home: André Saraiva Toys, Andy Warhol Polaroids & More
Arts 

Art for Your Home: André Saraiva Toys, Andy Warhol Polaroids & More

Including a one-of-a-kind, customized sculpture by Matt Gondek.

Pen & Paper: Jocelyn Tsaih
Arts 

Pen & Paper: Jocelyn Tsaih

The graphic designer and illustrator explores human nature through faceless forms.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.