Sam Handy on adidas’ UltraBOOST 21: “If We Do Our Job Right, It’ll Last Forever”
Footwear 

Sam Handy on adidas’ UltraBOOST 21: “If We Do Our Job Right, It’ll Last Forever”

adidas Running’s creative director discusses the UB21’s design process, sustainability, and the legacy of UltraBOOST.

Sole Mates: Sam Handy and the adidas Originals Superstar
Footwear 

Sole Mates: Sam Handy and the adidas Originals Superstar

adidas Running’s creative director on why the Superstar is the original blueprint of footwear collaboration.

How the UltraBOOST Saved adidas Lifestyle
Footwear 

How the UltraBOOST Saved adidas Lifestyle

Looking back on adi’s flagship runner five years after it first made waves.

adidas Running Creative Director Sam Handy Shares Wisdom in Latest Creator U Class
Footwear

adidas Running Creative Director Sam Handy Shares Wisdom in Latest Creator U Class

Discussing the future of football boots, his inspirations, and how to design.

Meet The Man Behind adidas' Laceless Football Boot
Sports

Meet The Man Behind adidas' Laceless Football Boot

Changing the face and feet of football.

 
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