New Balance Rejoins thisisneverthat for Militaristic SS20 Apparel and 827 Sneakers
A full set of pigment-dyed collaborative goods and running shoes.
As the 827 enjoys its reintroduction, New Balance continues recruiting partners to elevate the timeless runner. Following Aimé Leon Dore’s effort, thisisneverthat is the latest label to offer its take on the chunky shoe, rounding out its third New Balance joint effort with thematic wearables.
Picking up right where the duo’s second collaboration left off, thisisneverthat has prepared another set of militaristic apparel to complement the premium footwear. Offered in premium suede and elevated by reflective 3M accents, the tonal black and camel-toned 827 sneakers sport matching rope laces that reinforce the attractive, minimalist color palette.
Complementing the retro running sneakers is a full spread of understated military-indebted apparel. Designed with comfort in mind, the hoodies, pullovers, tees, cargo shorts, socks and bucket hats sport oversized “NB” branding and washed-out pigment dye facades, with faded seams and reflective branded patches for a vintage aesthetic. Crafted from soft terrycloth, the apparel is imagined in versatile olive drab and faded black to match the footwear, offset by contrasting white items.
The latest New Balance collaboration launches April 4 via thisisneverthat’s web store and select Korean boutiques. On April 11, retailers like Bodega, Livestock, Packer and Alumni will also release the capsule.
Meanwhile, plentiful Japanese New Balance collaborations have recently arrived in time for spring, including N.HOOLYWOOD’s bold orange 825 sneaker and Junya Watanabe’s striking yellow COMP100.