Hamilton Revisits the World's First Digital Watch with the PSR

Paying tribute to the space-age cool style of the 1970s.

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Fashion
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Iconic Swiss watch brand Hamilton launches a new model, the Hamilton PSR. The new timepiece revisits a pivotal moment in Hamilton’s history, when the brand debuted the world’s first digital watch with the original Pulsar model in 1972. Keeping the same red time display as the original model, the PSR reminds us of how the digital world began and pays tribute to the space-age cool style of the 1970s.

Named after the pulsating neutron stars that emit beams of radiation at ultra-precise frequencies, the Pulsar’s lack of moving parts and ‘ticking’ seemed like something from science fiction. Now, the PSR features an innovative hybrid display that mixes OLED and LCD technology. The Pulsar’s futuristic design was branded as “tomorrow’s watch today,” which is fitting, as a similar design has also been applied to the PSR.

The PSR will be available this summer in stainless steel for $745 USD or in a limited edition gold PVD for $995 USD. Until then, learn more about the watch on Hamilton’s website.

If you’re curious about how other watch brands are remembering the past, Montblanc has gone back in its archives to create a classic Heritage Monopusher Chronograph.

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