S.Pellegrino Brings Authentic Conversations to the Table With Lewis Hamilton
A campaign built on prompts like “Be right or be liked?” for deeper, yet fun discussions.
S.Pellegrino is officially kicking off its latest global push, and this one centers on something a little more personal: the dinner table. With its new “Dinner Dialogues” campaign, the brand is reframing its iconic bottle as more than just a staple—now a conversation starter, featuring printed prompts designed to move things past surface-level talk and into something more meaningful. Bottles with prompts like “What Italian habit should the world adopt?”, “What food takes you home?” and “Be right or be liked?” are just some of the questions designed to spark a great roundtable discussion.
At the center of it all is a headline-grabbing moment with an intimate, unscripted dinner with Lewis Hamilton and a few of his closest, longtime friends. No big production energy, no over-polished storytelling but just real conversations, shared memories and the kind of access you don’t usually get from someone that private. It’s a rare look at a different side of him.
The campaign also lands in real time at the Miami Grand Prix, where S.Pellegrino is bringing “Dinner Dialogues” off-screen with a series of IRL gatherings around the table throughout race weekend. The setting leans intimate by bringing together creatives, media and guests in a space built more for connection.
Beyond Miami, the rollout goes global. Limited-edition bottles are set to hit shelves worldwide, giving anyone a way to tap into the same idea at their own table.
For more information, visit the official S.Pellegrino website.
