McLaren Golf's Debut, ALD's Return and Whim's Unplayable Green
All of the golf culture crossovers we’re watching right now.
This week, the crossover report taps into how different worlds choose to engage with the sport. Aimé Leon Dore returned to the golf course through vintage silhouettes and FootJoy craftsmanship, while McLaren translated automotive engineering into tour-level irons. Zara Home treated golf as something that can live inside the home, and Whim brought the sport into Milan Design Week as a stop on an art crawl.
Aimé Leon Dore’s different take on the golf uniform
Aimé Leon Dore
Aimé Leon Dore’s latest golf capsule treats the course as an extension of wardrobe culture. Drawing from late ’90s and early 2000s golf style, the collection reworks traditional silhouettes through relaxed fits, knitwear, shirting and an expanded FootJoy partnership. It turns familiar clubhouse references into something more wearable beyond the course.
McLaren translates engineering into golf
Mclaren Golf
McLaren Golf enters the space from the opposite direction to ALD: pure engineering. Their new irons series aren’t just a branding exercise either; they use the same logic found in their cars. By using Metal Injection Molding, carbon fiber and a structural mesh inspired by supercar frames, the clubs feel like high-performance machinery. It’s a technical transfer from the track to the fairway. And specifically, in the bags of new ambassadors/investors Justin Rose, Michelle Wie West and Ian Poulter.
Zara brings golf into the home
Zara Home
Golf showing up in Zara Home isn’t the obvious crossover, which is probably why it generated a lot of online chatter. Rather than approaching the game through performance, it brings golf into the home through objects, accessories and small details that sit comfortably outside the course. Among the highlights, a $2300 USD golf bag is crafted in genuine bovine leather and Vice golf balls are stamped with the Zara Home golden emblems.
Whim’s unplayable green at Milan Design Week
Whim Golf
Whim‘s La Cupola brings golf into design week as sculpture rather than sport. In the past, the brand has been known for building “Free Golf” pop-ups that people can actually play. This time, the concept shift into something intentionally unplayable: a dome-shaped putting green that suggests interaction but refuses it at the same time.
From F1 to the fairway, Charles Leclerc tees it up with Rickie Fowler
Charles Leclerc/Pga Tour
Charles Leclerc stepping onto the course with Rickie Fowler feels less like a formal crossover and more like a natural overlap. After all, this is the weekend when the Miami Grand Prix coincided with the PGA TOUR‘s Cadillac Championship. Coming from Formula 1, Leclerc brings a different kind of audience and energy into the game.
