Études & Wikipedia Celebrate Global Knowledge With Graphic SS20 Collection

Highlighting this season’s theme of “Diffusion/Illusion.”

By
Fashion
6,667 Hypes 6 Comments

After announcing its numerous collaborations for 2020, Études has dropped a Spring/Summer 2020 collection with an unexpected partner: Wikipedia. The collection highlights the Parisian label’s “Diffusion/Illusion” theme, which explores the erasures of borders and boundaries. As an online encyclopedia, Wikipedia allows knowledge to be accessed and circulated globally, emphasizing the benefits of a borderless world.

Expanding the dialogue between what we choose to wear and the world of knowledge, the collection includes button-down shirts that feature Wikipedia’s definition of ‘diffusion’ and ‘illusion’ in the form of screenshot prints. Wikipedia’s logo — an unfinished globe constructed from puzzle pieces — emblazons black hoodies, T-shirts and caps, while Études’ subtle branding finishes off the looks. Rounding out the collection are short sleeve shirts and shorts printed with symbols that showcase all of the languages Wikipedia is available in.

“The Études collection is a reminder that Wikipedia is much more than technology,” explains Zack McCune, Director of Brand at the Wikimedia Foundation. “Wikipedia is a cherished part of culture: a living system that brings the joy of knowledge to places all around the world. It’s delightful to see the Études collection bring Wikipedia to fashion, making our aesthetics of information into something you can wear.”

Check out the SS20 lookbook for the Wikipedia x Études collection above and head over to Études’ online store to shop the looks now. Part of the proceeds from each purchase will be donated to the Wikimedia Foundation.

For more collaborations, Levi’s and Nintendo have teamed up for a Super Mario-inspired apparel and accessories collection.

 

View this post on Instagram

 

Scroll through our newest collective release, featuring the one and only @wikipedia [Link In Bio] ??#etudesxwikipedia

A post shared by Études (@etudes) on

Read Full Article

What to Read Next

FaZe Clan Takes Us Into the Life of a Professional Esports Player
Gaming

FaZe Clan Takes Us Into the Life of a Professional Esports Player

Faze Temperrr, Faze Kay and Nate Hill give us a preview into their day-to-day.

Graffiti Icon CES Showcases Signature Wild Style Pieces in Museum Show
Arts

Graffiti Icon CES Showcases Signature Wild Style Pieces in Museum Show

“ProCESs” will go on view starting April 4.

Daniel Arsham Crafts Eroded Basketballs, Telephones & More for Limited Edition Dior Collection
Arts

Daniel Arsham Crafts Eroded Basketballs, Telephones & More for Limited Edition Dior Collection

A reinterpretation of the artist’s ‘Future Relics’ series.


Lil Uzi Vert's 'Eternal Atake' Is Finally Here
Music

Lil Uzi Vert's 'Eternal Atake' Is Finally Here

The nearly three year wait is over with 18 new songs.

Akeem Smith Projects Emotion-Charged Stills of Jamaican Women in 'Dovecote' Installation
Arts

Akeem Smith Projects Emotion-Charged Stills of Jamaican Women in 'Dovecote' Installation

On view at Red Bull Arts NY’s booth at Independent Art Fair.

Streetsnaps: Mateo Berry
Fashion 

Streetsnaps: Mateo Berry

The one-time “outcast” is now a fashion industry mainstay.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.