Centered on its popular tarp messenger bag, FREITAG exclusively reveals its first-ever collab with the Parisian fashion brand.
From live performances and runway soundtracks to standout street style.
Accompanied by a poetic campaign shot by Grégoire Dyer and choreographed by Pauline Lavogez.
Dressed in a shade of patented International Klein Blue (IKB).
Highlighting this season’s theme of “Diffusion/Illusion.”