Streetsnaps: Mateo Berry

The one-time “outcast” is now a fashion industry mainstay.

By
Fashion 
6,993 Hypes 5 Comments

One minute he’s at the Balmain show in Paris, the next he’s at the Palm Angels runway show in New York, and the next he’s on the scene at NBA All-Star Weekend in Chicago. But who exactly is this Mateo Berry guy anyway? One conversation with the California native makes it clear early on that he’s certainly not an “influencer.” Like many who have staked their claim on streetwear (while it’s still alive, that is), Berry is a long term skateboard kid whose pavement-skidding roots led him exactly where he needed to go.

“I started when I was 11 years old and at the time, it wasn’t fully accepted as far as being an African-American skater,” he recalled. “So, fashion was my outlet and I was trying to find a balance between my culture and a culture that’s not necessarily — it’s kind of like you’re the super minority, at that time.”

Before long, Berry was a regular at skate shops around the way. By the time he landed in college, the widening influence of a couple of major artists named Kanye West and Pharrell ensured that the fashion “tides were turning.” And classmates were equally turning their attention toward Berry’s aesthetic. “I went from the outcast to the cool kid on campus just like that, in one full swing.”

As his cool factor shot to the stratosphere, he was also moonlighting as a self-taught photographer. “In skateboarding, you kind of start as your own photographer because you can’t do a trick without saying that you got footage or you got photos of it,” explained Berry. “I got into photography and film and eventually branched out into art, music, fashion and started working with a lot of big name artists before they really blew up.”

He’s not exaggerating. Big Sean, Wiz Khalifa, Kid Cudi, Drake and Lupe Fiasco are just some of the musicians mentioned on Berry’s list. But one chance encounter out of the bunch upped the stakes, propelling his career into new lanes.

“It wasn’t until I booked a really big gig with A$AP Rocky — when he first was getting signed — where it became an outlet into other things or maybe that’s when my name got a little bit bigger,” Berry said. “We ended up doing a really big shoot that was his first tour poster, a billboard, magazine cover and everything. It kind of pushed me into a published role of fashion photography.”

Berry’s not merely a face in the crowd; the multihyphenate is a behind-the-scenes doer who is busily mining the recent relaunch of his own brand, Reserved Essential. He’s sporting his Fall 2020 pieces alongside 2006-era Rick Owens Dunk sneakers, RHUDE glasses, a Louis Vuitton chain and Cartier ring.

Co-signs have come in from the likes of Aleali May, Michael B. Jordan and Billie Eilish (she sported Reserved Essentials’s sweatsuit in the label’s signature yellow hue for her “Bad Guy” video), ensuring that Berry’s clothing line is likely pop up across the globe as often as him. “I’ve always been known as the different fly kid I guess, and now I’m here.”

Read Full Article
Retoucher
Eddie Lee/Hypebeast

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Crep Protect Launches Premium Gel Insole Range Designed for Sneaker Lovers
Footwear 

Crep Protect Launches Premium Gel Insole Range Designed for Sneaker Lovers

Presented by Crep Protect
Reshaping the insole industry one step at a time.

Originally a Player Exclusive, the New Air Jordan 3 Retro "UNC" is Available Now on StockX
Footwear 

Originally a Player Exclusive, the New Air Jordan 3 Retro "UNC" is Available Now on StockX

Presented by StockX
The friends and family style gets a wide release.

adidas Originals Mixes Old and New for SL7600
Footwear

adidas Originals Mixes Old and New for SL7600

Mixing archive elements with BOOST technology.


Nike Updates PhantomVSN 2 With Skull & Crossbones and "Black/Bright Citrus" Colorway
Footwear

Nike Updates PhantomVSN 2 With Skull & Crossbones and "Black/Bright Citrus" Colorway

Designed for attack-minded players.

'Overwatch' Implements "Hero Pool" Feature in Season 21
Gaming

'Overwatch' Implements "Hero Pool" Feature in Season 21

Banning four different heroes to begin with.

WTAPS "MILL" (UNIFORMS) Channels Army Surplus Designs for SS20
Fashion

WTAPS "MILL" (UNIFORMS) Channels Army Surplus Designs for SS20

Steeped in rich olive tones.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.