Will Smith's Bel-Air Athletics Imprint Launches "Miami (Home/Away)" Collection
Inspired by his various connections to the lively city.
“This the type of town I can spend a few days in, Miami the town that keeps the roof blazing.” It was over two decades ago when Will Smith made this declaration in his late ’90s hit “Miami,” yet years later the essence of the lively metropolis continues to influence the multifarious megastar. After seeping into his music and his acting career (the enduring Bad Boys saga is also based in the tropical hub), Miami’s influence now makes its way into Smith’s fashion endeavors through his latest Bel-Air Athletics collection, aptly titled after the city.
Officially dubbed “Miami (Home/Away),” the assortment continues the preppy streetwear aesthetic that was implemented in the label’s fall assortment, featuring styles like varsity jackets, T-shirts, sweatsuits and hats. Bel-Air Athletics’ brand logos are paired with animal prints and graphics of suns, airplanes and bold “MIAMI” lettering throughout. Meanwhile, the palette of blues, greens and oranges channels the warm vibes of the Florida hub and more specifically, the uniform colors of the Miami Dolphins and Miami Hurricanes in the 1980’s and 90’s.
There’s even a historical nod in the range by referencing Virginia Key Beach, once the only beach in the region that permitted people of color when it opened in 1945. And to further bolster the message and bring in more present-day connections, Smith tapped Miami Heat player Bam Adebayo to sport a few of the goods for the sunny campaign.
“Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith. “I just believe places have that for certain people and it’s an X-factor.”
The collection encompasses 24 pieces altogether and is priced from $16 USD to $450 USD. Styles are available to shop now exclusive at Bel-Air Athletics’ webstore. For a blast from the past, scroll below to reminisce on Smith’s iconic “Miami” music video.
In other news for the actor, after starring in the new Bad Boys for Life film that premiered last month, he is already gearing up to be in the fourth installment of the Bad Boys franchise.
