After reinterpreting popular boyband merchandise from the ’90s and early 2000s for its “BROTHERHOOD” range with NICOMEDE, NOT APPLICABLE returns with its latest selection of vintage T-shirts. To celebrate the beginning of 2020, the “Happy New Decade” collection features rare items that highlight iconic moments from previous decades and bring back “nostalgic happy feelings.”
Graphic T-shirts feature figures from iconic cartoons from the ’80s and ’90s, such as Betty Boop, Bart Simpson and Mickey Mouse, while other pieces reference film and television shows like Friends, Star Wars and Saved by the Bell. From Windows 95 and Apple tees to shirts for the Rolling Stone’s Bridges to Babylon tour and those honoring John Lennon, the curated range of apparel identify key cultural and historic moments that result in a sentimental connection to the past.
NOT APPLICABLE’s collection is supported by The British Fashion Council and London Fashion Week’s city-wide focus on “Positive Fashion.” Designers are awarded the Positive Fashion logo for efforts in sustainability, equality and diversity, and craftsmanship and community.
Check out the “Happy New Decade” lookbook above. The collection will launch February 14 at Selfridges London.