Carhartt WIP Spotlights Quality Classics in Utilitarian SS20 Lookbook
Practical pieces with subtle updates.
Carhartt WIP isn’t particularly interested in today’s leading trends or the fanfare around such fleeting fads, but rather only concerned with making good, quality clothing. As such, the brand has adopted a no-nonsense approach throughout its Spring/Summer 2020 collection, recently sharing a sporty lookbook full of practical pieces that are marked by subtle design updates and innovative details.
To showcase the goods, Carhartt WIP called upon a few artistic figures to star in the campaign, tapping DJs Courtesy and Vic Creeze, curator Tabitha Thorlu-Bangura and musician Oko to model the looks. The silhouettes presented are grounded in utilitarian influences and crafted in various durable fabrications, including sturdy cotton canvas and a GORE-TEX coating on select outerwear styles for an extra layer of protection. The color palette is equally as minimalistic as the garments themselves, with shades of forest green, khaki, orange and black dominating the assortment, while dashes of lime green and pastel pink liven things up.
As for prints, a classic camouflage finds its way onto the likes of short-sleeved button-ups, hooded rain jackets and messenger bags. On the flip side, all-over prints that feature CDs and abstract sketch designs lend a more playful mood against the typical workwear motifs of stripes and plaids. Other details such as contrast stitching and Carhartt patches are prevalent throughout the range, while a series of bucket hats and bags finish off the outfits.
Check out Carhartt WIP’s SS20 collection by browsing through the lookbook in the gallery above. For more fashion from the brand, catch up on its recent collaborative capsule with Awake NY.
