IKEA is Hosting a Sleepover in Two Stores

In honor of World Sleep Day.

By
Design
14,164 Hypes 4 Comments

In honor of World Sleep Day, IKEA has announced that it will be allowing select IKEA Family members to actually sleep over in two of its stores. IKEA Brooklyn and IKEA Costa Mesa will be opening their showrooms to lucky fans for a night filled with immersive sleep-themed activities, followed by actual sleep.

An Insomniac Lounge featuring ASMR experiences, a Silent Disco, sleep workshops and more will all take place during the event. Each winner will also be able to bring one guest along with them to the experience, all the more adding to the fun.

IKEA fans who don’t win the sleepover experience will still be able to participate in various in-store, sleep-themed events on February 22 that will range from relaxation to organizational workshops. IKEA will also be dishing out surprises to its customers in New York and Los Angeles during National Sleep Week from March 1 to March 8.

The IKEA Swede Dreams Sleepover will take place on Friday March 13 at IKEA’s Brooklyn and Costa Mesa locations. Those who have always wanted to sleep in an IKEA store can enter to win the experience over on the contest’s website. Winners will be contacted beginning the week of February 24.

In related news, Evian and Virgil Abloh recently debuted the “Activate Movement” collection and competition.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

102 Users Online

What to Read Next

Futura 2000 to Reveal Hand-Painted BMW M2 at Frieze LA Art Fair
Arts

Futura 2000 to Reveal Hand-Painted BMW M2 at Frieze LA Art Fair

Register now to purchase the highly-limited model.

adidas Skateboarding Welcomes Shin Sanbongi With New Visual Short
Sports

adidas Skateboarding Welcomes Shin Sanbongi With New Visual Short

Filmed on a globe-trotting trip with stops in New York, Paris, Taiwan and more.

"Inside Chanel" Explores Gabrielle Chanel's Relationship With Art
Arts

"Inside Chanel" Explores Gabrielle Chanel's Relationship With Art

A new series of videos follow the iconic designer’s creations & inspirations.


Canada Is Cracking Down on Influencer Marketing
Fashion

Canada Is Cracking Down on Influencer Marketing

The Canadian Competition Bureau is implementing stricter guidelines surrounding sponsored posts.

Deanna Lawson's Intimate Portraits to Go on Display at the 34th Bienal De São Paulo
Arts

Deanna Lawson's Intimate Portraits to Go on Display at the 34th Bienal De São Paulo

Alongside solo shows by artists Ximena Garrido-Lecca, Clara Ianni and more.

UNC Tar Heels and Florida Gators Receive Luxurious Air Jordan 1 PEs
Footwear

UNC Tar Heels and Florida Gators Receive Luxurious Air Jordan 1 PEs

Each style is limited to 250 pairs.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.