The collection of photos for Spring 2020 highlight the variety of individuals you run across in Manhattan, from the expected city dwellers to the characters deemed unorthodox — something that could be said is parallel to the brand’s vibrant offerings. The season offers a mix of staple wears in the form of tees and shirts, while the more spring-appropriate long sleeves and lightweight outerwear act as layering options. Sweatpants also make a comeback within the brand, providing a cozy alternative to denim which is also made available. Design-wise, we’re presented with classic ICECREAM designs and prints — some playful and vivid, others more subdued and wearable for all occasions. Styling, according to the Cian Moore-photographed lookbook, will depend how experimental you go with mixing and matching the tops and bottoms together.
Check out the ICECREAM Spring 2020 lookbook above and expect key pieces — ranging from $200-315 USD for jackets, $50-85 USD for tops and $130-175 USD for bottoms — to hit stockists now. Recently, the brand collaborated with Reebok for a new Answer V MU dubbed the “Cherry Tomato.”