Snow Peak Opens New North American Headquarters in Portland

An architectural tribute to its Japanese heritage.

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Fashion 
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Japanese outdoor lifestyle brand Snow Peak is moving its Pacific Northwest flagship store in the Pearl District of Portland, Oregon, to a freshly-built complex designed with its Japanese heritage in mind, creating a new home for the company’s North American headquarters.

Located at 404 NW 23 Ave., the 14,000 square-foot space was designed and built in partnership with local firm Skylab Architecture, which formed the project around the one “guiding design principle” of “Dwell Outside.” Snow Peak says that the space will “evoke the feelings of slowing down to gather in nature, though translated for a largely indoor environment.” The entire interior is adorned by Japanese timber framing along with reclaimed century-old Douglas Fir beams for a nature-inspired aesthetic. Apart from an outdoor lounge space with a fire pit, the new flagship will also hold a Japanese restaurant named Takibi, serving the country’s traditional cuisine, led by executive chef Alex Kim, who also worked at Kajitsu, Rintaro, and Kappo Sakamoto.

“Snow Peak’s new space on NW 23rd is so much more than a retail location,” says Matt Liddle, COO at Snow Peak USA. “It’s truly a community space for people to gather, enjoy a drink or share a meal, play with our products or simply relax by a fire. That’s the core of the Snow Peak outdoor ethos, and we’re delighted to bring it to life in the heart of Portland.”

To learn more about the store, head over to Snow Peak’s website now.

Elsewhere in new store openings, Vans has recently opened its first community-minded Downtown LA store.

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