Coca-Cola & atmos LAB Tap Columbia for Graphic-Heavy Outdoor Capsule
Bolstering signature silhouettes.
Back in October, atmos Lab and Coca-Cola joined forces for a Fall/Winter 2019 range of casual staples. The two entities have returned once more, this time calling in Columbia for a concise three-way capsule of graphic-heavy outdoor goods. Spanning T-shirts, zip-up jackets, shorts, hats and bags, the assemblage is embellished with vibrant co-branding over signature Columbia silhouettes in colorways of red, black, white and blue.
One noteworthy piece is the Challenger Windbreaker Jacket that’s been emblazoned with a collage-like print of different versions of “Coca-Cola” branding in a slew of Asian languages, besides the English one. The piece sees a substantially raised collar with a packable hood and a central zip closure, complemented by a protective flap secured by velcro strips. “Columbia” embroidery is placed at the tip of the hood, followed by the aforementioned “Coca-Cola” print over the upper chest and back yoke. The jacket is constructed with batted nylon that gives its outer shell water-repellent protection — the inside is lined with thin mesh for extra breathability. Other pieces like the matching shorts and bag are also glossed with the thematic graphic, while crisp logo hats and T-shirts round up the concise assemblage.
The Coca-Cola x atmos LAB x Columbia 2020 Capsule will be available on February 29 at atmos, ranging from $40 – $181 USD.
For more Columbia collaborations, check out BEAMS x Columbia’s ’90s military-inspired capsule.
