Coca-Cola & atmos LAB Tap Columbia for Graphic-Heavy Outdoor Capsule

Bolstering signature silhouettes.

By
Fashion
4,352 Hypes 2 Comments

Back in October, atmos Lab and Coca-Cola joined forces for a Fall/Winter 2019 range of casual staples. The two entities have returned once more, this time calling in Columbia for a concise three-way capsule of graphic-heavy outdoor goods. Spanning T-shirts, zip-up jackets, shorts, hats and bags, the assemblage is embellished with vibrant co-branding over signature Columbia silhouettes in colorways of red, black, white and blue.

One noteworthy piece is the Challenger Windbreaker Jacket that’s been emblazoned with a collage-like print of different versions of “Coca-Cola” branding in a slew of Asian languages, besides the English one. The piece sees a substantially raised collar with a packable hood and a central zip closure, complemented by a protective flap secured by velcro strips. “Columbia” embroidery is placed at the tip of the hood, followed by the aforementioned “Coca-Cola” print over the upper chest and back yoke. The jacket is constructed with batted nylon that gives its outer shell water-repellent protection — the inside is lined with thin mesh for extra breathability. Other pieces like the matching shorts and bag are also glossed with the thematic graphic, while crisp logo hats and T-shirts round up the concise assemblage.

The Coca-Cola x atmos LAB x Columbia 2020 Capsule will be available on February 29 at atmos, ranging from $40 – $181 USD.

For more Columbia collaborations, check out BEAMS x Columbia’s ’90s military-inspired capsule.

Read Full Article

Coca-Cola x Columbia x atmos LAB 2020 Capsule

What to Read Next

Nike SB Drops Skate Cut Featuring Travis Scott x Dunk Low "Cactus Jack"
Footwear

Nike SB Drops Skate Cut Featuring Travis Scott x Dunk Low "Cactus Jack"

Featuring pro skaters Robert Neal, Theotis Beasley, Ishod Wair and Kyle Wilson.

Injury Reserve Returns With Another Loosie in Short but Sweet "Waste Management" Single
Music

Injury Reserve Returns With Another Loosie in Short but Sweet "Waste Management" Single

Produced by Melik XYZ.

BAPE Taps 'The Mandalorian' for a Playful Capsule Centered Around The Child
Fashion

BAPE Taps 'The Mandalorian' for a Playful Capsule Centered Around The Child

Baby Milo meets Baby Yoda.


"Konami Code" Creator Kazuhisa Hashimoto Has Passed Away
Gaming

"Konami Code" Creator Kazuhisa Hashimoto Has Passed Away

The mind behind an iconic element in gaming history.

visvim Drops Retro Footwear-Inspired Attica Trainers
Footwear

visvim Drops Retro Footwear-Inspired Attica Trainers

Coming in Beige, Navy, Red and Mustard.

Starbucks Canada Introduces Beyond Meat Into Its Menu
Food & Beverage

Starbucks Canada Introduces Beyond Meat Into Its Menu

In hopes of becoming a “resource-positive company.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.