BROCKHAMPTON Shares New & Tamer "SUGAR" Visual

No aliens or trips to hell present.

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BROCKHAMPTON‘s original “SUGAR” music video featured an extraterrestrial NSFW motif, with the members of the boy band experiencing icky green slime and a trip to hell. Their latest visual offering for the GINGER single, however, sees a tamer and more domesticated take as the group and Ryan Beatty perform in front of a light tan backdrop, occasionally accentuated by a tall mirror, chair or ladder. The music video ends with chaotic clips of the boys letting loose and running around a warehouse, closing with a reflective mirror shot getting wheeled away.

Watch BROCKHAMPTON’s newest “SUGAR” music video on YouTube above.

In other music news, Tyler, the Creator revealed that a new project from Odd Future was highly unlikely.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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