Major Brands Describe 2020 in One Word

As we finally approach the end of the year, Twitter tweeted out a prompt that asks its users to describe “2020 in one word.” Aside from the plethora of people voicing what they thought about the testing 12 months we have faced due to COVID-19, many major brands decided to join in on the fun.

Playing on their service issues Xiaomi wrote “Reboot,” YouTube simply delivered “Unsubscribe,” Zoom came through with “Unstable,” while Adobe didn’t follow the guidelines with “Ctrl + Z.” Some other standouts include Lego‘s “Ouch” accompanied by a foot emoji and photo of a block, Call of Duty‘s harkening the year to time in its infamous “Gulag” and Subway‘s emphatic “Long” tweet. Unexpected submissions came from adhesive bonding brand Flex Seal with “Damage” and Bagel Bites referencing the success of BTS in 2020 with “Bangtan.”

Catch all the replies Twitter received for its prompt from major brands below.

2020 in one word

— Twitter (@Twitter) December 3, 2020

Gulag

— Call of Duty (@CallofDuty) December 3, 2020

Damage

— Flex Seal (@GetFlexSeal) December 3, 2020

whyyyyyyyyyyyyyy?

— Netflix (@netflix) December 3, 2020

bangtan

— Bagel Bites⁷ (@BagelBites) December 3, 2020

Roblox

— Roblox (@Roblox) December 3, 2020

supercalifragilisticexpialidonewiththisyear

— Target (@Target) December 3, 2020

DELETE

— Windows (@Windows) December 3, 2020

long

— Subway® (@SUBWAY) December 3, 2020

grimace

— McDonald’s (@McDonalds) December 3, 2020

Ctrl + Z

— Adobe (@Adobe) December 3, 2020

Unstable

— Zoom (@zoom_us) December 3, 2020

Unsubscribe

— YouTube (@YouTube) December 3, 2020

Ouch.🦶 pic.twitter.com/UplfEg2iii

— LEGO (@LEGO_Group) December 3, 2020

Reboot

— Xiaomi (@Xiaomi) December 4, 2020

In case you missed it, the fashion industry’s revenue is expected to drop by nearly 90 percent by the end of 2020.