Major Brands Describe 2020 in One Word
Following a prompt from Twitter.

As we finally approach the end of the year, Twitter tweeted out a prompt that asks its users to describe “2020 in one word.” Aside from the plethora of people voicing what they thought about the testing 12 months we have faced due to COVID-19, many major brands decided to join in on the fun.
Playing on their service issues Xiaomi wrote “Reboot,” YouTube simply delivered “Unsubscribe,” Zoom came through with “Unstable,” while Adobe didn’t follow the guidelines with “Ctrl + Z.” Some other standouts include Lego‘s “Ouch” accompanied by a foot emoji and photo of a block, Call of Duty‘s harkening the year to time in its infamous “Gulag” and Subway‘s emphatic “Long” tweet. Unexpected submissions came from adhesive bonding brand Flex Seal with “Damage” and Bagel Bites referencing the success of BTS in 2020 with “Bangtan.”
Catch all the replies Twitter received for its prompt from major brands below.
2020 in one word
— Twitter (@Twitter) December 3, 2020
Gulag
— Call of Duty (@CallofDuty) December 3, 2020
Damage
— Flex Seal (@GetFlexSeal) December 3, 2020
whyyyyyyyyyyyyyy?
— Netflix (@netflix) December 3, 2020
bangtan
— Bagel Bites⁷ (@BagelBites) December 3, 2020
Roblox
— Roblox (@Roblox) December 3, 2020
supercalifragilisticexpialidonewiththisyear
— Target (@Target) December 3, 2020
DELETE
— Windows (@Windows) December 3, 2020
long
— Subway® (@SUBWAY) December 3, 2020
grimace
— McDonald’s (@McDonalds) December 3, 2020
Ctrl + Z
— Adobe (@Adobe) December 3, 2020
Unstable
— Zoom (@zoom_us) December 3, 2020
Unsubscribe
— YouTube (@YouTube) December 3, 2020
Ouch.🦶 pic.twitter.com/UplfEg2iii
— LEGO (@LEGO_Group) December 3, 2020
Reboot
— Xiaomi (@Xiaomi) December 4, 2020
In case you missed it, the fashion industry’s revenue is expected to drop by nearly 90 percent by the end of 2020.