According to the company, the new expansion to its 16-year-old MMORPG managed to sell a staggering 3.7 million copies in its first day of release, beating the previous record-holder Diablo III — incidentally also from Blizzard — at 3.5 million. On top of this, player engagement has also been increasing, with the game reaching its highest number of players on monthly or long-term subscriptions when compared to similar periods around its previous expansions. Total player time almost doubled compared to the same period last year as well.
“It’s been a huge thrill to enter this whole new dimension of the Warcraft universe together with millions of players around the world,” said J. Allen Brack, president of Blizzard. “It’s been equally rewarding to see players enjoying all of the new features and content in Shadowlands—whether they’re exploring new aspects of their characters with the Covenants or setting foot in WoW for the first time with the new-player experience in Exile’s Reach— and there’s much more to come.”
The Shadowlands expansion for World of Warcraft is now available over on Blizzard.
Elsewhere in gaming, EA is being sued for altering difficulties in FIFA 21 to push for microtransactions.