Kanye West Almost Created a Video Game With Nintendo

Revealed by former Nintendo of America president, Reggie Fils-Aime.

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Kanye West has a strong foot in fashion and music, but he almost had one more in gaming — specifically with Nintendo.

Former Nintendo of America president Reggie Fils-Aime revealed in a podcast that he had met with West and Kim Kardashian-West a few years ago to discuss the possibility of a partnership. It began when the YEEZY founder supposedly spoke to Nintendo’s Shigeru Miyamoto at the company’s E3 booth, and it led to a formal meeting with Fils-Aime.

Unfortunately, Nintendo had too many ongoing projects at the time and had to decline the collaboration. “Part of it was talking about what he was up to. He was experimenting with a piece of video game content; he wanted reactions to it. He comes out and says, ‘I want to work with Nintendo,” Fils-Aime said, not specifying what “content” Ye was working on.

Fils-Aime continued, “We had so many different projects at Nintendo going on, the possibility of doing something with Kanye just wasn’t there, and so I had to find a way to politely decline this opportunity to work with him. I told him, ‘Kanye, you don’t want to work with us because we’re tough, we’re hard. All we do is push for the very best content. We would not be the type of partner you would want to work with.’ And he looks at me and says, ‘Reggie, you’re exactly the type of partner I want because of that reason!’ It’s like, ‘Oh my gosh.’”

In related news, West’s Sunday Service choir dropped their new project Emmanuel.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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