As well as revealing the hottest brands in the world, Lyst has also shone a light on which products have received the most attention over the last quarter. Perhaps unsurprisingly, the men’s top spot has been taken by the Dior x Air Jordan 1 OG, while the Telfar shopping bag tops the women’s list.
Although a number of other places on the list are dominated by luxury brands or high-profile collaboration — Balenciaga logo socks coming in at fifth on the men’s list, while Travis Scott x
Second place on the list has been taken by the classic Birkenstock Boston, which we named the “perfect shoe of the moment” earlier this year, while Nike tech fleece joggers and Ugg slippers feature in the men’s top 10 and Crocs’ collaboration with Grateful Dead and Chinatown Market comes in at ninth on the women’s list. Further showing how global events have impacted trends, the Lyst Index reveals that adidas’ black face mask was the ninth hottest product in the world last quarter.
In other fashion news, UNIQLO has presented its full collaboration with Jil Sander for FW20.