The Dior x Air Jordan 1 OG Sneakers Have Officially Launched
On a first come, first serve basis.
The hotly-anticipated collaboration between Dior and Jordan Brand has finally arrived. Already one of this year’s most-talked about releases, the limited-edition “Air Jordan 1 OG Dior” sneakers in both High and Low will be made available to customers on a first come, first serve basis by way of a special microsite. The unique online experience was strictly developed for this momentous partnership alone.
Here’s how it works: you first chose which model you’d like to purchase, with the Highs costing $2,200 USD and the Lows $2,000 USD; you can only register once, so chose wisely. You then select the Dior store you’d like to pick them up from, and if selected, you will received an email notification on or after July 1 with a QR code linked to your name, which must match the photo ID you present upon pickup.
Additionally, the launch of the special experience coincides with the unveiling of images showcasing the Air Dior collection – a capsule consisting of apparel meant to complement the Air Jordan 1 Dior sneakers. The collective consists of shorts, trousers, a track ensemble, knits, tops and jacket. The streamlined tones and pared-down styles elegantly bring together sportswear and tailored looks with precision and sophistication.
Head to Dior’s special microsite for your chance to purchase and to experience this unprecedented product partnership.
In other fashion news, Dior’s latest pieces featuring Shawn Stussy’s art gets spotlighted by Maxfield LA.
