Camp High Is the Latest to Add to Coca-Cola’s Fashion Takeover
Dropping a custom Camp High sweatsuit.
Coca-Cola continues its foray into the world of fashion in its latest Coke Energy launch — this time enlisting the help of Greg Dacyshyn and Greg Johnsen of Camp High.
Channeling Camp High’s laid-back aesthetic, the release sees sweatpants along with a hoodie, all emblazoned with Coca-Cola’s classic logo. On top of the large red and white logo, scribbles, formulas and dates playfully tell of Coke’s history. The front of the hoodie is finished with a large text graphic that reads “SHOW UP CAMP HIGH.”
The sweatsuit is set to launch in time for Coca-Cola’s latest energy drink, Coca-Cola Energy, which sees B-vitamins, guarana and caffeine infused together for a energized take on the classic soft drink. Also available in a zero-sugar and cherry-flavored version, look for Coca-Cola Energy to drop along with the Camp High gear in the coming weeks.
For more fashion news, Stüssy enlists COMME des GARÇONS for its first 40th-anniversary release.
