Helmut Lang Heads to Redhead Days Festival to Celebrate FW19 Collection

Focusing on its denim & ready-to-wear pieces.

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Fashion
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Helmut Lang has released a new video and series of portraits to celebrate its Fall/Winter 2019 jeans and ready-to-wear collections. The campaign saw the label head to the Redhead Days festival in Tilburg, Netherlands in order to capture people with red hair who had travelled to the festival.

The subjects in the campaign range in age from 12 to 65, and had travelled from around the world to attend the festival. In the imagery and video, they are all styled in red and pink ready-to-wear pieces as well as items from the Helmut Lang jeans collection, while discussing their experiences of having red hair and how it makes them unique.

Take a look at the portraits in the gallery above, and Alex Leese‘s short film below. Helmut Lang’s FW19 collection is available now from the brand’s web store, physical locations and select stockists.

In other fashion news, take a look at our streetsnaps with Julien “Bleu Mode” Boudet.

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