San-Francisco-based Usual wine has been breaking industry precedent for its modern approach to drinking wine. The purveyor’s single-serving bottles of wine pair quality with convenience, disrupting the uptight traditions of typical wine drinking occasions. Now, in addition to the brand’s SMS chat and wine hotline, users can also re-up through Alexa-enabled devices.
Along with its tech-forward approach, the brand is breaking the mold — but without sacrificing flavor — by sourcing grapes from sustainable, family-owned vineyards in California. Served up inside the brand’s chic, ergonomic bottles is an offering that’s free of added sugars, sulfates and preservatives. Plus, each serving is 6.3 ounces, making the pour larger than what’s typically offered in restaurants. And for the summer, Usual offers a 12-pack of Rosé, including a drink float, packaged in its Dieline award-winning bottle — designed by Karim Rashid.
Usual wines are made in small, sustainable batches and are available in Red, Rosé, or mixed boxes of 6, 12, 18 and 24, starting at $48 USD on the brand’s website.
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