Nike Signs Multi-Year E-Sports Sponsorship Deal With Furia

Partnering with the Brazilian gaming organization.

Gaming
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With the phenomenal growth of e-sports over the years, various brands like Champion have been creating gaming-themed apparel. Nike is continuing its push into gaming with an official partnership with Brazilian e-sports organization FURIA.

Debuted at ESL One Cologne a few days ago, FURIA unveiled its co-branded uniform in a Counter-Strike: Global Offensive competition. According to FURIA’s website, the partnership is a multi-year contract, with no details yet on the exact duration. FURIA also took to Twitter to showcase video clips of CS:GO, Dota 2 and PLAYERUNKNOWN’S BATTLEGROUNDS, hinting that the Nike sponsorship will cover its teams for those games.

Though no further details of the partnership have been disclosed, this deal may be one of many future gaming sponsorships from the Swoosh. Stay tuned for more information on the FURIA and Nike deal.

In other related news, Nintendo’s latest Dr. Mario World trailer shows how multiplayer works.

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