On July 19, ‘Ye trademarked the phrase for use on jackets, tops, dresses, loungewear, pants, scarves, socks and shoes. For quite a while now, Kanye has been delving into the spiritual realm with his exclusive sessions and heavily covered Coachella show. Additionally, an application was also filed by Kanye’s team to use “Half Beast” for a televised or online entertainment and toys. Although not much has been revealed, it is safe to say ‘Ye is looking to expand the empire he has built with YEEZY in some new interesting avenues.
In the meantime, watch Kanye and co. in action at a Sunday Service from earlier this year.
In case you missed it, take a first look at the adidas YEEZY BOOST 700 “Magnet.”