ODIE Heads to London for New Video for 'Analogue' Highlight "North Face"

Directed by Yumna Al-Arashi.

Music
675 Hypes 0 Comments

In April of last year, ODIE released his debut studio album Analogue. Now, over one year after his first LP’s arrival, the Toronto-to-Bay-Area singer-songwriter is revisiting Analogue for his latest music video; specifically, ODIE is teaming up with director Yumna Al-Arashi for the visual in support of “North Face.”

“I always try every day to think about or just write something that happened in the day that was important to me,” ODIE told Billboard when asked about the recording sessions that birthed Analogue cuts like “North Face.” “The studio sessions were on and off, because we were pretty much living in the space that we were creating. Nothing was really forced or rushed — like, I didn’t have set times to record anything. One day I would feel something and I would make a song and finish it in 30 minutes. Some songs literally took two years to make … It was a process of me growing.”

“As I started to understand music and did a lot of research on Fela Kuti, I learned how much meaning [he had] and how powerful the movement that Fela was pushing back in the ‘60s and ‘70s [was]. I realized how much power he had putting Afrobeat on to the world, and how the political relevance of it stuck,” ODIE previously explained to Billboard, opening up about his primary influences and musical inspirations. “For me, just looking at someone who’s influenced people in general that’s huge for me.

“With Kid Cudi, he was the first artist I listened to, especially a black artist, that was sort of like, genre-bending. He was still hip-hop, but he was doing things that no one in hip-hop was doing. That really touched me,” ODIE added. “The music that he was speaking was so real, and it dealt with a lot of personal issues. That was touching to me as well, because it was like finding yourself, and figuring out how to live in society.”

Filmed in London, the music video for ODIE’s “North Face” record is available for viewing above.

Read Full Article

What to Read Next

The Weeknd Releases Alternate "Can't Feel My Face" Music Video
Music

The Weeknd Releases Alternate "Can't Feel My Face" Music Video

Celebrating six years of ‘Beauty Behind the Madness.’

Pas Normal Studios Heads to North Atlantic For FW21 “Control” Capsule
Fashion

Pas Normal Studios Heads to North Atlantic For FW21 “Control” Capsule

Seamlessly combining visual aesthetics with quality, technical apparel.

The North Face Unveils Its New Mountain-Inspired Collection for the City
Fashion

The North Face Unveils Its New Mountain-Inspired Collection for the City

Including moisture-wicking, water-resistance and stretch performance properties.


Snoh Aalegra Releases Music Video for New Single "Lost You"
Music

Snoh Aalegra Releases Music Video for New Single "Lost You"

The new tune shows the R&B crooner reflecting on a past lover.

Yung Bans' Debut Album 'Misunderstood' Features Future, Young Thug, Gunna & More
Music

Yung Bans' Debut Album 'Misunderstood' Features Future, Young Thug, Gunna & More

19 new tracks from the young up-and-comer.

Trippie Redd Recruits Lil Baby & Lil Duke for New Single "Mac 10"
Music

Trippie Redd Recruits Lil Baby & Lil Duke for New Single "Mac 10"

A preview of Trippie Redd’s next album.

Jil Sander's Crossover Leather Sandals Embody Bohemian Vibes
Footwear

Jil Sander's Crossover Leather Sandals Embody Bohemian Vibes

Featuring a bi-color “plait-effect” strap.

SOPHNET. Redefines Business Casual In FW19 Lookbook
Fashion

SOPHNET. Redefines Business Casual In FW19 Lookbook

Genderless casual wear.

New Trailer for All Elite Wrestling Announces TNT Debut
Sports

New Trailer for All Elite Wrestling Announces TNT Debut

The first wrestling program on the network since ‘WCW’s Monday Nitro’ in 2001.


Denzel Curry Enlists Tate Kobang for New Single "Shawshank"
Music

Denzel Curry Enlists Tate Kobang for New Single "Shawshank"

A highlight from the ‘Madden 20’ soundtrack.

Nike Revamps Sleek Huarache-Type With "Pink Tint" (UPDATE)
Footwear

Nike Revamps Sleek Huarache-Type With "Pink Tint" (UPDATE)

Rounding out the deconstructed N. 354 pack.

Meek Mill’s Conviction Has Been Thrown Out
Music

Meek Mill’s Conviction Has Been Thrown Out

The rapper is no longer on probation and panel of judges grant him a new trial.

'Blade Runner' Co-Star Rutger Hauer Dead at 75
Entertainment

'Blade Runner' Co-Star Rutger Hauer Dead at 75

The Dutch actor had over 170 roles to his name.

Crystal Wagner’s Colorful 'Ignis Fatuus' Installation Wraps Around Medieval Castle in France
Art

Crystal Wagner’s Colorful 'Ignis Fatuus' Installation Wraps Around Medieval Castle in France

One of her largest sculptural works to date.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.