Towards the end of last month, Ellie Goulding linked up with Juice WRLD for “Hate Me,” a new single featuring production from Demi Lovato and Madonna producer Jason Evigan and Kanye West and Jennifer Lopez collaborators The Monsters and Strangerz. Now, the chart-topping songstress is teaming up with director Saam Farahmand to create the aforementioned record’s visual companion.
“I just went all out in this song … As soon as I heard this song, I heard the track, I heard the guitar, it just, I don’t know, it kind of compelled me to do something a little bit different and something a bit darker,” Ellie Goulding recently told Zane Lowe, opening up for an interview with Apple Music’s Beats 1 network. “I needed to do it, I needed to get it out of my system. I think you can always do the songs that give some kind of resolution, or give some kind of hope for a relationship. But the truth of the matter is that humans are crazy and do f***ed up things to people, and that’s the truth. I realized that I can always try and wear these rose-tinted glasses when it comes to my own past relationships or my friends’ relationships, but actually when it comes down to it some things are just really messed up. Sometimes I think you need to hear that.”
“I played it to Juice WRLD, he loved it and wanted to be involved,” Goulding adds, sharing more insight into the back-story behind “Hate Me.” “I think that was a testament as well, because he was like, ‘You know what? I feel this as well.’ And I’m sure he’s been through some stuff. Yeah, so it just kind of all just worked out.”
You can take a look at Ellie Goulding and Juice WRLD’s new music video for “Hate Me” above.
Back in April, Ellie Goulding also appeared on the official Game of Thrones soundtrack.