New Balance Japan Drops Limited M1530 in Randomized Colorways

Those who buy the 30th anniversary Sample Lab shoes won’t be able to tell what colorway they’re purchasing.

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Collectible New Balance models generally involve a collaborator or two, with particularly in-demand models even reissued on occasion. New Balance Japan’s latest release, however, is a purely in-house affair, with no other parties needed to make the all-new M1530 more covetable than it already is.

Devised as part of the New Balance 1500‘s 30th Anniversary celebration, the footwear company has devised a very limited Sample Lab collection that encompasses a limited edition of shoes. Each Made in the UK model features a randomly-selected colorway, which is then packaged in an opaque plastic bag to hide the makeup, meaning that each customer will be in the dark about the shoe they’re receiving until they’ve paid for it. Each shoe is either a 1500 or new M1530; the latter is a new model that celebrates the anniversary with a subtly-elevated take on the 1500, complete with new toe embroidery and a single-piece midsole.

New Balance Roppongi will host a drop of only 24 pieces on July 20, the exact day that the 1500 debuted in 1989, with each random sneaker retailing for ¥30,000 JPY (approximately $280 USD). A more expansive global rollout will follow.

Most recently, the 997 and 998 received bold, clashing makeovers.

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【SAMPLE LAB : 1500 & 1530】 2019年は「1000」シリーズの2代目として1989年に誕生した「M1500」の30周年の年。アニバーサリーモデルとして様々なプロダクトをリリースして来ました。7月20日(土)にまた新たなモデルが登場します。 英国工場で製造され“SAMPLE LAB"と名付けられた今回の「M1500」と「M1530」は、それぞれ3色ずつのカラー展開ながら、箱の中のシューズは中身の見えないビニルの袋に梱包されており購入するまでどのカラーか中身が分からない特別仕様。 「ニューバランス六本木19:06」の店頭のみで7月20日(土)より限定24足発売です。 #NB #newbalance #ニューバランス #1500 #1530 ※商品の特性上、購入後の交換、返金はできませんので予めご了承下さい。

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View this post on Instagram

【SAMPLE LAB : 1500 & 1530】 2019年は「1000」シリーズの2代目として1989年に誕生した「M1500」の30周年の年。アニバーサリーモデルとして様々なプロダクトをリリースして来ました。7月20日(土)にまた新たなモデルが登場します。 英国工場で製造され“SAMPLE LAB"と名付けられた今回の「M1500」と「M1530」は、それぞれ3色ずつのカラー展開ながら、箱の中のシューズは中身の見えないビニルの袋に梱包されており購入するまでどのカラーか中身が分からない特別仕様。 「ニューバランス六本木19:06」の店頭のみで7月20日(土)より限定24足発売です。 #NB #newbalance #ニューバランス #1500 #1530 ※商品の特性上、購入後の交換、返金はできませんので予めご了承下さい。

A post shared by New Balance Japan (@new_balance_japan) on

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