Sterling Ruby officially launched his collection at Pitti Uomo today with a runway show at the Florence event. Named S.R. STUDIO. LA. CA., Ruby’s debut show was host to a who’s who of fashion, including Raf Simons and Virgil Abloh, all showing out to support the artist-turned-designer.
The collection itself is split into four mini-collections: the main line, ED. 50 — a rotating line of limited edition pieces that are made in quantities of 50, SOTO — garments made with fabric handworked by Ruby’s studio and UNIQUE — one of a kind pieces designed by Ruby.
Held at La Pagliere — used to keep hay for livestock in a past lifetime — the event was a grand, if sweaty, juxtaposition against the clothes. As expected from Ruby, patterns were the star of the show, used consistently through in a similar method to the artist’s collaboration with Raf Simons.
The collection in full felt like a continuation of his work with the Belgian designer, adding an exaggerated boot and oversized bags to the designs. The other design cue was using collage, including the infamous Slayer tattoo picture on one of the coats. Take a look through the gallery above to see the range for yourself. You can also buy the collection now from the brand’s website and SSENSE.
In other Pitti news, Givenchy looked to Korean street culture for its SS20 collection.