LeBron James Contemplates His Basketball Career in New RIMOWA Campaign

As he travels back to his hometown of Akron, Ohio.

By
Fashion
12,416 Hypes 7 Comments

Basketball superstar and cultural icon LeBron James is the latest to front his own RIMOWA campaign.

As part of the luxe luggage company’s “Neverstill” campaign, which was introduced in late May with Dior Homme creative director Kim Jones, James can be seen contemplating his basketball career and travels in the Philippe Tempelman-directed video posted above. With the overall theme of the video being of course travel, LeBron continues to discuss his path to stardom, the places he’s been to, and wanting to aspire into something more. The clip also spotlights LeBron’s I PROMISE SCHOOL, which is located in his hometown of Akron, Ohio.

LeBron originally announced his teamup with RIMOWA via his Instagram and Twitter account a few weeks prior. The final instalment of RIMOWA’s “Neverstill” campaign will star Chinese master pianist Yuja Wang. Keep it locked here when it drops.

In case you’ve missed it, LeBron James reminisces on his journey to becoming the face of the NBA.

Read Full Article
Image Credit
Matt Jones/RIMOWA

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

967 Users Online

What to Read Next

Here's The Newest Music Acts To Watch
Music 

Here's The Newest Music Acts To Watch

HYPEBEAST picks the latest UK sounds you need to hear.

JW Anderson Mixes Tailored Cuts With Knits for SS20
Fashion

JW Anderson Mixes Tailored Cuts With Knits for SS20

While unconventional silhouettes stole the show.

Gucci Drops Antique Gold Crystal-Embellished Tiger Head Ring
Fashion

Gucci Drops Antique Gold Crystal-Embellished Tiger Head Ring

Inspired by the Hattie Carnegie-era of jewelry design.


The North Face & 'National Geographic' Unite for Upcycled Plastic Collection
Fashion

The North Face & 'National Geographic' Unite for Upcycled Plastic Collection

Sourced from various national parks across the States.

BMW Unveils $120K USD 8 Series Gran Coupe M850i
Automotive

BMW Unveils $120K USD 8 Series Gran Coupe M850i

Equipped with a 526 BHP twin-turbo V8 engine.

ih nom uh nit Debuts More 'Stranger Things' Tees During SS20 Runway Show
Fashion

ih nom uh nit Debuts More 'Stranger Things' Tees During SS20 Runway Show

Eleven steps down in Milan.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.