LeBron James Contemplates His Basketball Career in New RIMOWA Campaign
As he travels back to his hometown of Akron, Ohio.
Basketball superstar and cultural icon LeBron James is the latest to front his own RIMOWA campaign.
As part of the luxe luggage company’s “Neverstill” campaign, which was introduced in late May with Dior Homme creative director Kim Jones, James can be seen contemplating his basketball career and travels in the Philippe Tempelman-directed video posted above. With the overall theme of the video being of course travel, LeBron continues to discuss his path to stardom, the places he’s been to, and wanting to aspire into something more. The clip also spotlights LeBron’s I PROMISE SCHOOL, which is located in his hometown of Akron, Ohio.
LeBron originally announced his teamup with RIMOWA via his Instagram and Twitter account a few weeks prior. The final instalment of RIMOWA’s “Neverstill” campaign will star Chinese master pianist Yuja Wang. Keep it locked here when it drops.
In case you’ve missed it, LeBron James reminisces on his journey to becoming the face of the NBA.
It’s been a long road… @rimowa 👑 pic.twitter.com/8qqFLBN2C8
— LeBron James (@KingJames) June 18, 2019
