Jordan Brand Introduces New 23 Engineered Collection

Featuring Nigel Sylvester & Neymar Jr.

By
Fashion
26,408 Hypes 20 Comments

Jordan Brand continues its venture in combining its R&D efforts with contemporary apparel. In keeping with Jordan Brand’s roots in the sport of basketball, staple silhouettes are re-worked with a high level of attentional to detail that’s matched with technical fabrics.

As VP of Design for Jordan Brand David Creech puts it, “The way we approach 23 Engineered is by looking at how to create new thinking in apparel by obsessing over fit, form, and function. We’re looking to solve problems that lead us to a better place for the brand in the future.”

At first glance, the initial pieces appear to carry similar DNA that’s prevalent in NikeLab’s ACG line, blurring the lines of techwear and sportswear — key items like the technical vest, parka, and compression pants complement Jordan Brand’s steady release of futurist footwear models. Scroll through the set of lookbook images above to see the garments displayed by Jordan Brand purveyors Nigel Sylvester, Karrueche, and Les Twins and Neymar Jr. Expect the collection to drop next month in July.

For more fashion news, here’s what everyone wore to Louis Vuitton SS20’s runway show.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

657 Users Online

What to Read Next

Viberg Displays Rebuild by NEEDLES Collab at Nepenthes Hakata
Footwear

Viberg Displays Rebuild by NEEDLES Collab at Nepenthes Hakata

Made from “beyond repair” boots.

Grand Seiko Celebrates Nissan GT-R's 50th Anniversary With Limited Edition Watch
Fashion

Grand Seiko Celebrates Nissan GT-R's 50th Anniversary With Limited Edition Watch

Paying homage to the “Bayside Blue” Skyline 2000 GT-R.

Best New Tracks: Lil Uzi Vert, Lil Baby, A$AP Rocky, Gucci Mane & More
Music 

Best New Tracks: Lil Uzi Vert, Lil Baby, A$AP Rocky, Gucci Mane & More

Another great week.


ILOVEMAKONNEN Delivers Six New Tracks for His Latest Studio Project, 'M3'
Music

ILOVEMAKONNEN Delivers Six New Tracks for His Latest Studio Project, 'M3'

Makonnen is back with a new EP.

GmbH Delivers Refinement With Sportswear Cues for SS20
Fashion

GmbH Delivers Refinement With Sportswear Cues for SS20

A collection spanning tailored suits to jock strap-inspired pants.

A New Preview for the Highly-Anticipated 'Dr. Stone' Anime Has Surfaced
Entertainment

A New Preview for the Highly-Anticipated 'Dr. Stone' Anime Has Surfaced

The acclaimed manga is finally getting an adaptation.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.