The East and West coasts collide as New York’s NOAH joins with Los Angeles rock band Fishbone for a progressive capsule of tributary goods. Inspired by the band’s love of music and uncompromising attitude towards marginalization, the capsule is rife with thematic imagery.
In line with past NOAH collaborations, like Animal Farm and Youth of Today, the Fishbone capsule is a blend of politics and presentation, delivering ideology in line with both parties’ viewpoints. In a statement, NOAH asserts that Fishbone’s music stands for “rage at injustice, a positive mental attitude aimed towards a better world, frustration that we can’t get to it fast enough, and a need to express all of that with complete freedom,” which ties in neatly with the concepts preached by NOAH since its 2015 relaunch.
Lightweight layers like a zip-up jacket and fleece hoodie complement essential summer staples, like rugby shirts and tees, with matching Fishbone skeleton fish logos and hues inspired by the Rastafarian flag, a nod to the band’s roots in ska and reggae. Printed on the rear of hoodies and embroidered across cotton twill bucket hats is Fishbones unflinching “FUCK RACISM” slogan, while short-sleeved T-shirts sport illustrative “TRUTH AND SOUL” verbiage in bright contrasting colors. Finally, a simple illustrative “FISHBONE” appears at the front of the long-sleeved shirts, executed in bright summery tones.
Recently, NOAH delivered a mid-season lookbook to highlight its latest looks.