Although the documentary already made its debut at the 2018 Tribeca Film Festival, the people behind Unbanned: The Legend of AJ1 are gearing up for the doc’s digital release with a special “Unbanned Unboxed” campaign.
The week-long event, which runs from May 6, 2 p.m. EST until May 13, 12 p.m. EST, will be offering up 23 of the rarest Jordan Brand-related prizes, including a pair of OG 1985 Air Jordan 1s valued at over $15,000 USD.
Those wanting to try their luck can head over to UnbannedUnboxed.com. Each entry is set at $23 USD and comes with a redeemable download of Unbanned: The Legend of AJ1. Additionally, a portion of ticket sales will go towards Wings, a Jordan Brand-affiliated charity focused on empowering underprivileged youth.
Unbanned: The Legend of AJ1 debuts on May 14 and features footage of Michael Jordan, Quincy Jones, Spike Lee, Lena Waithe, Carmelo Anthony, Michael B. Jordan, Jason Sudekis, Russell Westbrook, and many more.
In more footwear-related news, Travis Scott’s Air Jordan 1 “Cactus Jack” goes global in this week’s footwear drops.