Travis Scott's Long-Awaited Air Jordan 1 is Available Before the Drop

Over a year of teasing and it’s finally here.

Footwear
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From surprise SNKRS app drops to first being seen on the “Coffee Bean” artist more than a year ago, Travis Scott’s Air Jordan 1 finally heads down the path to its GR. And over on StockX, the market has been buzzing as 1,741 sales have amassed an average price of $1,135 USD for the sneakers, signifying its stature as a sought-after iteration.

The color story lends itself to being more on the earthy spectrum where brown nubuck alongside white leather collides with contrasting black accents. Branding for the signature shoe is a hallmark and was sure to be implemented, such as with the retro Nike Air tongue tags. However, new elements referencing Scott himself can be witnessed on the heel — with the embossed Cactus Jack emblem — and on the mismatched insoles. The asymmetrical, reversed Swoosh on the medial provides the biggest deviation from the source material, while a hidden stash pocket in the ankle provides a bit of a tongue-in-cheek detail.

If looking to skip the wait for the Travis Scott x Air Jordan 1 “Cactus Jack,” head over StockX where the lowest ask sits at $800 USD.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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